Cuthbert the Caterpillar makes return for charity amid copyright row
Credit: Aldi
If you haven’t heard the name Cuthbert the Caterpillar over the last week, you have NOT been on the internet.
Aldi‘s controversially adorable sponge cake hit the headlines last week after Marks & Spencer accused the supermarket of copyright infringement over their own popular caterpillar cake, Colin.
The supermarket stopped the sales of Cuthbert in February, two months before M&S started legal action.
Now, Aldi have taken a break from posting memes about Cuthbert, announcing that a special edition will be released to support Teenage Cancer Trust and Macmillan Cancer Support.
In a statement on social media this morning, Aldi wrote:
Aldi is now calling on other supermarkets to join their cause through the sale of caterpillar cakes.
Aldi continued: “Cuthbert needs the help of Curly, Clyde, Cecil, Charlie, Morris and Wiggles. Caterpillars clubbing together to raise money for charity, not lawyers. #caterpillarsforcancer. Up for it?”
So far, only Waitrose has responded, confirming that “Cecil is a caterpillar of the community… count us in!”
Colin the Caterpillar was launched 30 years ago by M&S and has become a staple celebration cake in the UK for years.
He has remained largely unchanged since 2004, aside from special Halloween and Christmas variants.
Colin is a key feature in M&S’s partnership with charity Macmillan, with the retailer creating a new Colin product in association with Macmillan’s ‘World’s Biggest Coffee Morning’ fundraiser.
M&S were the first retailer to sell a branded caterpillar cake, but many of the UK’s biggest supermarkets have since released their own variants.
Other notable caterpillars include Waitrose’s Cecil, Sainsbury’s Wiggles, Tesco’s Curly, Asda’s Clyde and Morrisons’ Morris.
