Tesco to change logo after losing to Lidl in legal battle
Tesco assures there is no change to the Clubcard Prices programme. / Credit: Pixabay
Tesco to change their Clubcard prices logo after losing a legal battle with Lidl.
Lidl argued to the High Court of the Justiciary that Tesco’s yellow circle on a blue square infringed on their copyright.
The court decided in favour of Lidl that Tesco would have to change their logo.
A statement from Lidl said: “Despite this, Tesco prolonged the dispute by appealing, deceiving customers for another year.”
Tesco had filed for an appeal and the Court of Appeal agreed with the High Court’s initial decision.
Lidl added: “We are delighted to see that the Court of Appeal has now agreed with the High Court that Tesco’s use of its Clubcard logo is unlawful.
“We expect Tesco now to respect the Court’s decision and change its Clubcard logo to one that is not designed to look like ours.”
Tesco assured customers that the decision would not affect the programme in any way.
A Tesco spokesperson said: “We are disappointed with the judgment relating to the colour and shape of the Clubcard Prices logo but would like to reassure customers that it will in no way impact our Clubcard Prices programme.
“Clubcard Prices, irrespective of its logo, will continue to play a central role in rewarding our Clubcard members with thousands of deals every week.”
Samantha Vega-Torres is a master’s student at Glasgow Caledonian University enrolled in the multimedia journalism program. She received her bachelor’s in communications with a concentration in journalism and media writing from Lasell University in Newton, Massachusetts, USA.
